The Impact of Odoo on your E-commerce Business

June 29, 2024 by
The Impact of Odoo on your E-commerce Business
Vraja Technologies


The emergence of eCommerce has caused a change in the business environment that has revolutionized how companies operate. The rise in digital transactions and internet commerce has altered traditional business strategies in general. It has enhanced consumer satisfaction, expanded market reach, and increased efficiency.

In the ever-changing landscape of digital commerce, companies are always looking for new and creative ways to spur expansion and maintain an advantage over rivals. Integrating an online store with Odoo is one revolutionary strategy. This integration is expected to result in not just more efficient operations but also a notable rise in revenue, potentially up to 20% for some organizations. Examine how utilizing Odoo can transform your online store.

Understanding the fundamentals

Having simply a physical store can limit exposure and reach in an era where purchasing from the ease of your phone and mobile phones is the popular way to shop about 77% shop from mobile e-commerce. Today's most popular method of purchasing is online shopping, or e-commerce, with internet retailers helping to grow your brand. E-commerce has numerous benefits for your company, not the least of which is its potential to completely revolutionize it thanks to its worldwide visibility. It is crucial that you choose an internet store for your business these days.

Open-source ERP program Odoo provides a number of business applications. It is intended to handle a range of commercial functions, including sales, accounting, CRM, and inventories. When an e-commerce company integrates with Odoo, it becomes a potent backend engine that streamlines operations and improves client interactions. Real-time data synchronization made possible by this integration guarantees that your online store and business operations are made easy.

E-commerce changing business landscape: 

E-commerce has shown that companies can run around the clock, offer information on new products, and advertise their services to a wide range of consumers in the digital age. Comparing this to selling products in a physical store with set hours of operation is a huge improvement. An increasing number of companies are expanding their brands faster than ever before thanks to search engine optimization (SEO), social media, blogging, and well-designed websites.

With emergence of E-commerce 

E-commerce stores are always open:

Over time, shopping has changed for both businesses and consumers. Because eCommerce is so accessible, online stores are always open. Consumers can purchase nearly anything through a variety of devices, at any time, and from any location. based on what customers say. Today's shoppers consider this to be an essential component of the online purchasing experience. Consequently, companies need to be able to offer a flawless eCommerce experience.

Easy to be global:

By enabling businesses to reach a worldwide audience, e-commerce transforms the business landscape in one of the most significant ways. Businesses may now reach customers anywhere in the globe with only a click of a mouse, shattering geographical boundaries and creating new markets. Due to the unparalleled accessibility, firms of all kinds may now compete globally, democratizing trade and leveling the playing field.

Enhanced Convenience: 

E-commerce provides consumers and businesses with unmatched convenience. Customers can browse and buy goods and services from the convenience of their homes, as it removes the need for them to visit real stores. Customers can shop whenever it's convenient for them, regardless of time constraints or store opening hours, because online retailers are always open. E-commerce has grown exponentially because of this convenience element, as consumers value its simplicity of use and flexibility more and more.

Combining Online and Offline Media:

Customers may interact with online and offline channels seamlessly thanks to e-commerce, which gives them an omnichannel experience. Companies may create a consistent brand presence on a variety of platforms, such as social media, mobile apps, websites, and physical storefronts. Customers may have a consistent shopping experience whether they visit a physical store or shop online thanks to this connectivity. This convergence of channels offers organizations more customer happiness, faster operations, and better inventory management.

Types of E-Commerce:

There are various types of e-commerce. 

A business may sell to the government, other companies, or its clientele. Customers may also sell to other consumers, companies, or governmental organizations. Nonetheless, the electronic transactions that can occur over the internet are classified into four main categories under the term "e-commerce."

How E-Commerce Works?

Electronic channels are used in e-commerce to link buyers and vendors. Customers visit your e-commerce store to peruse your products and complete purchases, just like they would in a real store. E-commerce, however, necessitates communication back and forth between your website's server host and yourself.

E-commerce often takes the following actions:

1. A company lists the goods and services it offers.

2. After perusing the catalogue, a buyer selects what they wish to buy and places it in their cart.

3. The buyer uses one of the offered methods of payment to cover the cost of the goods.

4. The order is received by the company via its dashboard.

5. The order is accepted after the money has been processed.

6. To approve a dispatch, an order manager forwards the order to the fulfilment division or warehouse.

How has Odoo helped shape e-commerce business?

Have you ever considered how to make the most out of your online store after deciding to create one to display all of your products and their details?

What unique selling point might this have to create an e-commerce plan that appeals to customers on an emotional level?

We are aware of your needs! a comprehensive management suite capable of handling every aspect of your internet business. Simple, easy to use, hassle-free, and elegant enough to completely change the way people purchase online!

The Odoo ERP, or Odoo Enterprise Resource Planning system, is a collection of apps that build several eCommerce features rather than a single feature. CRM, project management, bookkeeping, marketing, sales management, and additional features that will improve every aspect of your website's commercial operations. Isn't that perfect?

One disadvantage of an online store operating on its own is that it cannot be integrated with other systems, such as Odoo.

How could it be?

Manual Work!

1. Because Odoo ERP automates product data, resources can save crucial time.

2. No space for mistakes

3. An extremely efficient workflow

4. Your e-commerce is optimized to the highest standard, which directly affects sales and expansion.

5. With Odoo for e-commerce, your online store offers a fantastic online buying experience by being interactive,    ​     smooth, streamlined, and enriched with product data!

Here are some justifications for selecting Odoo as your best option for eCommerce solutions. The following are Odoo's e-commerce features:

Whole suite:

Modules for project management, marketing, sales, CRM, inventory, procurement, financial management, HR management, warehouse management, manufacturing, logistics, and more are included in the extensive suite of business tools known as Odoo. It is possible for over a thousand modules—both on-premises and cloud-based—to interact with one another and facilitate the use of external business apps, services, and systems. You may oversee every part of your online store from one location by doing this.


Odoo makes it simple to access all of your data and determine your current situation by allowing you to observe everything that occurs across your processes. There is no need for manual data entry or department-wide searches because all the relevant data—such as shipping details, product details, inventory levels, and customer reviews—is stored in one location.

Streamlined workflow:

Odoo helps businesses focus on growing by streamlining the workflow of eCommerce enterprises and reducing the amount of time and human labor required for tasks like order processing, payment processing, and customer care.


By using Odoo, companies can provide their clients with a unique and customized eCommerce experience while saving money on maintenance and custom development costs.

Secure payments:

With Odoo's integrated secure payment gateways built into the platform, businesses can manage payments in a worry-free and secure manner.

Odoo provides a number of payment options that enable you to keep an eye on every transaction in real time because of its connection with a wide range of shipping options and payment gateways.

Mobile optimized:

Odoo provides a fully responsive mobile version of your eCommerce website so that customers may have a seamless and optimized experience on any device.

Functionality and features of Odoo E-Commerce:

It's possible that Odoo is an all-inclusive open-source business management program with a feature-rich e-commerce module. Some of the essential components of Odoo e-commerce are as follows. Come with me while we explore!

Drag & Drop Editor: Odoo makes it simple to create an online store. You may design your virtual store using an intuitive drag-and-drop interface without needing to know how to code. On the other hand, if this is your first time using the Odoo UI, it can take some time to get used to.

Easy Designing:  You may design your Odoo online store in four easy steps with the help of an Odoo website configurator. Additionally, you will search for and use photographs on your website that are free of copyright for the eCommerce industry.

Professional Commerce Themes: There are a number of Odoo themes available for selection. All you have to do is search the app store for free Odoo themes, which you can use directly or modify. Select from the best premium Odoo Themes to customize the look and feel of your store. You will also hire professional Odoo developers to create unique themes.

Multiple Websites & B2B Stores: You can easily exchange items and discover multiple stores on a similar database. You'll limit certain individuals' access to your store. You can display several prices that meet specific criteria (such discounts for a specific total cart value, bulk purchases, B2B, and B2C) by using the pricing list option.

Upselling and cross-selling: by advertising more products throughout your eCommerce business, you can dramatically increase sales. such as in the basket, at the checkout, or on the product pages.

Coupons and promotions: Using Odoo eCommerce makes it easier to set up coupons and promotional programs. It helps to draw clients in to your store to make purchases.

Analytics: Your conversion rate will rise as your Odoo online store and Google Analytics account are linked. The integrated analytics tool will also be used to track conversion rate, page performance, visitor intent, and other metrics.

Advantages of Odoo eCommerce integration:

Companies can link and synchronize the Odoo e-commerce platform with other apps and systems by using Odoo e-commerce integration.

Between Odoo and outside tools and platforms, this could occur. The main goal of integration is to streamline business processes in order to enhance the overall customer experience.

In 2024, Odoo's extensive integration options will make it a great option for internet enterprises. Beyond e-commerce, businesses can expand the capabilities of their online store with ERP, CRM, and inventory management tools.

Let's look at a few benefits of integrating the eCommerce Odoo module.

1. Integration with Sales and Inventory Management Modules:

E-commerce can be integrated with the sales and inventory management modules of the Odoo ERP system. Businesses can manage their inventory and fulfill orders in real time. The inventory levels are automatically updated when a customer places an order on the online store; the order is then routed to the relevant warehouse for fulfillment.

2. Payment Gateway Integration:

PayPal, Stripe, and are just a few of the payment gateways that can be integrated with the Odoo e-commerce platform. Businesses improve the checkout experience and increase customer satisfaction by allowing customers to pay using a variety of methods.

3. Shipping Carrier Integration:

Odoo e-commerce may be coupled with UPS, FedEx, and DHL as shipping carriers. Vraja Technologies is globally known as one of the best shipping integrator companies. Contact us to integrate your favorite shipping partner!

Businesses can provide customers with accurate shipping costs and delivery estimates because of this connectivity, which improves the overall customer experience.

4. Marketing Automation Integration:

Odoo e-commerce can be integrated with a number of marketing automation platforms, including HubSpot, Mailchimp, and Marketo. However, Odoo also has a Marketing Automation module that may be used in addition to or instead of third-party programs. By automating marketing campaigns and customizing client communications, businesses may raise consumer engagement and conversion rates.

5. Client Relationship Management Integration:

By combining Odoo e-commerce with the Odoo CRM system, businesses can better manage client information, monitor customer interactions, and enhance customer service. Companies may now provide a more successful and customized customer experience.

6. Capability to Show Eye-Catching Product Pages and Attract Customers:

The Odoo e-Commerce module can fulfill all the requirements to avoid having to pay a large sum of money to hire a professional web development team in exchange for a stunning website with top-notch design. With the Odoo Website Builder, you can create aesthetically pleasing pages by simply dragging and dropping the building pieces. You can alter the colors, the themes of your online store, the page designs, and a lot more. You can also update your website with additional features as your store grows.

7. A Vast Range of Extra Integration Choices:

Because of its flexible architecture, Odoo may easily be expanded to meet your needs. To improve the efficiency of the entire system, for example, you may quickly link the eCommerce module with other modules such as the Live Chat, Help Desk, CRM, Inventory, Manufacturing, Accounting, Human Resources, and others.

Want to grow your eCommerce business to new heights by utilizing the special advantages of Odoo x E-eCommerce or any other? We are coming up with more blogs on E-commerce that will help you achieve targets!

Then, watch your dreams come true by hiring Odoo developers from well-known Odoo partners like Vraja Technologies.

We can be your ideal technical Odoo implementation partner because to our eight plus years of practical expertise in eCommerce and other industries. Get in touch with our developers right now to discuss your ideas, hear more about our experiences, and find out more about Odoo price!