Odoo: The Essential Tool for Growing Your Online Business

July 8, 2024 by
Odoo: The Essential Tool for Growing Your Online Business
Vraja Technologies


The emergence of e-commerce has revolutionized both consumer participation in commercial activities and business operations. Nowadays, people can easily have almost anything delivered to their home, including electronics and clothes, as well as everyday necessities like milk, groceries, and prescription drugs. Most of these delivery services also provide straightforward return policies. In order to achieve business growth in 2024, enhance your online business with Odoo E-commerce!

This significant digital shift applies to companies of all sizes, in all sectors, and at all phases of development, including DTC, B2B, and B2C. Despite everything that was previously claimed about how popular eCommerce was, it used to make up a very small portion of all retail sales. This was all altered using COVID-19. According to data on US consumer purchasing habits, e-commerce outlets have seen a roughly 30 percent increase in growth.

Similarly, Odoo, an ERP software, has been around since 2020. Although the platform was founded in 2002, its incredible E-commerce capabilities and upgrades in the last few years have made it stand out from the competition. You'll understand why Odoo is regarded as one of the top eCommerce platforms after reading this article. And with our in-depth knowledge, you'll be equipped to choose the ideal e-commerce platform for your company at any stage—from start-up to scale-up.

Integrating an online store with Odoo is one revolutionary strategy. This integration is expected to result in not just more efficient operations but also a notable rise in revenue, potentially up to 20% for some organizations.

Examine how utilizing Odoo can transform your online store. 

Benefits of Using Odoo:

Integrated Platform:

Odoo Ecommerce functions as a key part of the entire Odoo ERP system. An important advantage of this connection is that it creates a smooth synergy with other business units. For example, the platform easily combines with

Inventory control, which makes sure that the online store appropriately reflects product availability and stock levels.Now with Odoo 18, we can display our stocks in real-time on the website as well! 

Order processing is made easier by sales modules, while financial transactions are easily tracked down and handled by finance modules.

Exceptionally Customizable:

Strong customization options set Odoo E-commerce apart, allowing companies to match their online stores to specific functional needs and branding. Use Odoo E-commerce to grow your online business to new heights.

​1. This adaptability applies to components like patterns and color palettes.

​2. Build blocks with business features can be dropped and dragged.

​3. Mobile device content on websites is automatically adjusted.

The customisation options offered by Odoo Ecommerce enable businesses to stand out in the crowded online market by giving clients a unique and eye-catching experience.

Unified Business Solution:

One particularly affordable option for companies wishing to create and maintain a strong online presence is Odoo Ecommerce. All of the necessary e-commerce operations are consolidated on its integrated platform, including:

- Customer Portal: Users can instantly view their documents, including invoices, projects, tasks, and support tickets.

- Real-time Dashboard: Use push notifications, live chat, SMS, and other methods to stay in touch with the most engaging visitors while keeping track of them in real-time.

- Wishlist: Consumers can add goods to a wishlist, which facilitates returning consumers' speedy purchases of their preferred goods.

- Simple Checkout Feature: A simple checkout procedure that allows you to customize additional steps if necessary.

- Categories and Filter: Using your criteria, customers can quickly locate the products they're looking for.



One of Odoo Ecommerce's main advantages is its scalability, which gives companies the freedom to easily develop and expand their online presence.

No Need for Platform Switching: Odoo Ecommerce does away with the necessity for such disruptive changes, in contrast to certain other e-commerce solutions that could call for a shift to a new platform as business grows. Businesses benefit from this continuity since it allows them to expand on their current configuration and take advantage of the Odoo Ecommerce platform's familiarity without having to deal with the hassles of switching to a new system.

Ongoing Support: Odoo's dedication to offering updates and support makes sure the platform stays up to date with technology. Companies can safely depend on Odoo Ecommerce to support their growth path without worrying about technology obsolescence through continual development, security patches, and feature enhancements.

Because of Odoo Ecommerce's scalability, organizations can easily handle growth. With the ever-changing landscape of online companies, the platform provides a sustainable and adaptable solution for managing growing traffic, diversifying product offerings, and breaking into new markets. Because of its scalability, organizations are able to concentrate on their growth objectives without being distracted by platform limitations.

Connectivity with Additional Odoo Modules:

Odoo e-commerce seamlessly integrates with other Odoo modules, including manufacturing, project management, inventory management, accounting, and CRM.

With the use of these module integrations, businesses can streamline their processes and operations management.

For example, inventory management and accounting work together to serve firms by assessing financial chores and providing financial data. Stock outs are avoided while simultaneously managing stock levels.

Sell your Products Globally:

With the aid of Odoo ecommerce, companies can now sell their products and services across international borders. Users of this open-source e-commerce platform can handle a multitude of duties, including managing currencies, languages, and tax rates. This makes it easier for companies to expand their operations and reach customers around the world.

All-inclusive Features:

Companies are in charge of managing their online stores thanks to Odoo ecommerce's robust features. The features of the open-source e-commerce platform include website creation, use of marketing tools, statistical analysis, report analysis, customer base management, product/sales/shipping management, and more. These features not only give businesses a well-established client path map, but also allow them to create profitable online storefronts.

Personalization and Expandability:

With the customization tools of Odoo ecommerce, businesses may add new features and functions, alter the look and feel of the platform, and connect it to other services.

These open-source e-commerce systems not only offer tremendous scalability, but they also let firms handle extraordinarily large traffic and transaction volumes. Since companies can scale their online stores more easily, they don't need to worry about technology limitations as they grow.

Utilize Odoo's SEO optimization tool:

Utilize the SEO optimization tools available in Odoo to improve your website's visibility in search engines. Take note of keywords, meta descriptions, and internal links.

Optimizing your website for search engines involves strategically using relevant keywords within your content to increase the possibility of your site appearing in search results. 

Conduct keyword research to identify terms and phrases that your target audience is most likely to search for, and use these naturally in your website content, including titles, headings, and body text.

Features of e-commerce with Odoo

Odoo e-commerce provides a range of features to help businesses manage their online stores effectively. Among the important elements of Odoo e-commerce are the following:

Product Management

Businesses can handle their product catalogs more effectively by using the range of Odoo ecommerce solutions available to them. Thanks to its user-friendly product management interface, businesses can easily create and update product listings, as well as product images and descriptions, set prices and discounts, and keep an eye on stock levels.

Sales Management

With its ability to handle a variety of tasks, including client accounts, order status, and sales order management, Odoo ecommerce expedites business sales. Actually, you can manage client orders and payments, generate invoices and receipts, and get real-time sales and analytical reports with open-source e-commerce software to maximize their sales strategy. Customers will enjoy easy shopping experiences and see an increase in loyalty as a result.

Payment Management

Credit cards, PayPal, and bank transfers are all accepted at Odoo e-commerce. Consequently, managing payments, refunds, and chargebacks may aid online companies in managing their money. Additionally, businesses can automate follow-ups and reminders for payments.

Transportation Management

Businesses may control shipping providers, establish guidelines and prices, and keep track of items with Odoo e-commerce. eCommerce companies can easily manage shipping operations and provide accurate delivery predictions and tracking with automatic shipping label manufacturing and package monitoring. Organizations can ship clients via regular, expedited, and international shipping.

Client Management

Using the open-source Odoo e-commerce systems, businesses may handle customer orders and payments, customer accounts, and customer support. Businesses can retrieve client profiles, payment and purchase histories, and answer inquiries and requests from customers right from the venue.

By offering customers the customer management solutions of Odoo ecommerce, businesses can provide them with a personalized and accommodating buying experience.

Builder of Websites

Businesses may customize the look and feel of their online stores with Odoo ecommerce's feature-rich website builder. With the help of the website builder's numerous design templates and customization options, businesses can create an eye-catching, professionally-designed online store that may even become their signature. With its drag-and-drop interface, businesses can easily add and modify website content, including product listings, images, and descriptions, without requiring technical expertise.

Tools for marketing

Businesses may better manage their email and social media marketing efforts with the aid of Odoo ecommerce's features. Furthermore, with the use of solutions for automated built-in marketing, businesses may also manage their marketing campaigns automatically, including welcome letters, promotional coupons, and reminders about abandoned carts. Finally, but just as importantly, well-known social media platforms like Facebook and Twitter are also included, helping businesses effectively target their target audience.

Analytics and reporting

Numerous elements, including sales success, customer behavior, and other metrics, are now measured and tracked accurately thanks to the numerous reports and analytics provided by Odoo e-commerce. Real-time insights on sales trends, income, and profitability can be obtained by utilizing customizable panels. As a result, companies may think more clearly and decide more wisely to maximize the potential of their operations.

Additionally, a number of features including website traffic, conversion rates, and other metrics are taken into account to assist organizations in identifying areas that need improvement in order to realize their full potential for growth in the future.

In summary

Businesses may manage their online stores with ease and dependability by using the framework provided by Odoo ecommerce. Businesses can personalize the platform's product sites, payment and delivery interfaces, and integrated marketing tools. Accounting and customer relationship management are made possible by the interface with other modules, which could improve workflow and financial results. 

Companies might make the most of their online sales potential to increase their chances of success in the cutthroat e-commerce sector.Odoo provides spaces for companies of all sizes. based on the modules it offers and its price. The ideal alternatives for your company are always up to you to select.

To obtain further Odoo Support, please contact Vraja Technologies. Your output and efficiency will rise with the aid of our Odoo Developers. Vraja has been offering assistance to e-commerce firms for more than eight years. We will take care of your business, allowing you to concentrate on what matters most. Hire us right now, or arrange a demo session with one of our qualified experts.